Creating an Email List: Why It's Important and How to Build Yours
Email marketing represents one of the most cost-effective ways for small businesses to drive repeat sales and grow customer lifetime value. Yet just 21% of small retailers have email lists implemented in their marketing technology stacks, according to SMB research firm Clutch. Don't neglect this proven sales channel. Here's why you need a list and tactical tips to build subscriber count rapidly.
The Power of Email Marketing:
91% of consumers check email daily, far higher open rates than social media
Segmented campaigns drive average order values 33% higher
Email generates 40X higher ROI than social ads
59% of B2B marketers call it their best channel
Growing Your List:
Offer compelling lead magnets, like coupons or eBooks, in exchange for sign-ups
Run social media and search ads targeted at ideal personas, driving them to opt in
Import existing customer contacts with proper permissions into email tools
Install sign-up forms prominently throughout your website
Leverage pop-up or slide-in forms to capture web traffic in real-time
With free and low-cost email marketing platforms like MailChimp, Constant Contact, and ConvertKit available, no excuse exists for neglecting email. Start segmenting and incentivizing subscribers to drive conversions.